Vizards Wyeth (VW) was created in 2001 when the firms of Vizards, Staples & Bannisters and A E Wyeth & Co merged. Vizards Wyeth can trace its roots in the city of London back

to 1797, when William Vizard helped Queen Caroline with

her divorce.

Vizards Wyeth has appointed KNA Strategic Consultancy on a project by project basis since 2006 to raise the profile of their Family law section.

The challenge for VW is that it has two offices – Dartford

which is their head office, plus an office in the City of London. They wanted to raise the profile of this division, within the

City of London.

Referral and recommendation are key in this sector and so we worked with the VW Family team to recommend key networking organisations to consider as well as testing a direct mail campaign to other non-family lawyers based nearby their offices in EC3.

The challenge has since broadened to consider one of the key ‘crisis and decision-making’ times which is around Christmas and the New Year. We recommended an appropriate marketing campaign which will geographically cover the surrounding Dartford areas and which is ongoing.